Tribal Worldwide NZ




We connect traditional brand storytelling with the power of modern technology. We call this Connected Creativity. Today’s consumer moves seamlessly between digital and non-digital worlds, we believe brands need to do the same.

Tribal has helped some of New Zealand’s leading brands connect with their customers and grow their businesses by creating digital experiences that drive an action or emotional response.

We’re 40+ creative, technical and strategic specialists that collaborate in nimble teams as creative partners to our clients. Our mission is to make digital experience more human.


We use six core practices that stand alone or snap together to deliver the right solution for every business challenge.

Practices List



Strategy, insights, data analysis, digital audit and listening.


Thumb-stopping ideas that drive an action or emotion.
Human Experience DesignHuman Experience Design

Human Experience Design

Experience design for humans, not users.
Integrated Technology SolutionsIntegrated Technology Solutions

Integrated Technology Solutions

Deep technical expertise across multiple platforms.
Performance MediaPerformance Media

Performance Media

Digital media planning, buying and optimisation.
Content CreationContent Creation

Content Creation

Content for every screen.

Our Work


Rules of a F*ckbuddy

The New Zealand AIDS Foundation’s goal for this campaign was to help f*kbuddies protect themselves. But first we had to get f*ckbuddies to start talking about their relationships. So we invited them to share their rules and plastered the best ones across our cities and the web.

Yoobee Colleges

Rebrand, website design and build

The biggest choice that young people have to make when they leave school is where to study. It doesn’t just define who you are, but who you will become. So Yoobee’s website is designed to make all creative and technology focussed students feel at home. We gave each school its own identity, so whether they’re into film, design, animation or technology, they can find a place that feels both welcoming and inspiring.


Empowering Kiwis to master their money

Millennials are done hearing about how they eat too much avocado on toast. AMP wanted to tackle the true concerns of young New Zealanders and empower them to make smart financial choices. So we used social listening to reveal the most common financial questions, and then created a web series featuring AMP CEO Blair Vernon giving honest, practical tips.


Managing one of New Zealand’s busiest websites

We have a long standing partnership with one of New Zealand’s most trusted brands. We represent the AA and its core digital business with experience design, development and support for a website that gets over one million unique visits per month.

Liz Knox
Managing Partner
Haydn Kerr
Managing Partner
James Blair
Managing Partner
Our Team

Join our team

We’ve worked hard to build an environment that makes Tribal New Zealand a great place to work. If you’d like to work with some of New Zealand’s leading creatives and technologists get in touch today.